First I shake the whole Apple tree, that the ripest might fall. Then I climb the tree and shake each limb, and then each branch and then each twig, and then I look under each leaf. ~Martin Luther
We’ve shared what were doing to market ourselves, and gave some tips on how you can do the same.
Now it’s time to develop our network of supporters and customers further (Remember, when we say customers it doesn’t have to mean someone buying something… It can be a follower of your blog).
We started thinking beyond work and blogging to pinpoint potential supporters. We deal with many different people during the course of our lives. If we start to think of each one as a potential supporter, we can extend our reach rapidly.
Who do you mean?
I began making a list of potential contacts in my everyday life.I don’t want to seem all used car salesman-ish about my blog, so I listed people I have a bit of a rapport with already. My list of potential new contacts looks like this:
- Family members– My niece is a teacher, another works for a bank. My wife is a teacher. These three alone should have access to quite a few literate adults and children, some that might be interested in finding their way in life (and reading my blog).
- Friends- I still keep in contact with some friends from school, and a few of them are successful artists. They already have networks of creativity makers and consumers of their own that they may be interested in sharing. Some of my friends from the retirement community I visit regularly are computer savvy, and will be interested to learn about what I’m doing with Doug.
- Neighbors- I live in a pretty rural area and my neighbors have no idea that I have a blog. For all I know one of them may be an entrepreneur of some type, and have a lot of knowledge to share.
- Professionals- I currently have dealings with attorneys, but I can add doctors, children’s teachers, and anyone else I’ve had business with in the past, and will deal with again in the future.
This is my list of potential secondary contacts. My goal now is to explain to all of them what my blog’s about, what I hope to accomplish and why they should check it out and share it with their contacts. Support like this can build momentum and get the word out about Doug’s monkey shenanigans. I better get my business cards dusted off.
Who’s in your life right now that is a potential contact to network with? Think about who you regularly deal with. Consider:
- Family members
- Community groups
- Connections from your school days
- Religious organizations
- Whoever else you can think of!
Get some business cards or other promotional material printed up and start telling the world about you and your talents. Spread the word. Others can’t help you if they don’t know what you’re doing…
Everyone has their own networks, informally and professionally. If you can get a few of the people from your everyday life excited about your offerings, they’ll tell their contacts about it.
There’s nothing new here that Doug and I can claim as original thought. We just reminded ourselves to use all available resources in our life, and now we’re sharing that thought with you…
- 4 Tips on Building Stronger Business Relationships (entrepreneur.com)
- Take The Time To Know Others. (dougdoeslife.com)
- How to Gain PR for Your Etsy Business (marketyourcreativity.com)