One of the challenges in networking is everybody thinks it’s making cold calls to strangers. Actually, it’s the people who already have strong trust relationships with you, who know you’re dedicated, smart, a team player, who can help you. ~Reid Hoffman
In our last post, Doug and I shared how we market our blog and our talents. The most effective thing we’ve done to grow our blog is to engage other bloggers.
You can write fantastic posts all day long, but if no one knows you’re out there, they won’t get read.
The world isn’t going to beat down your door just because you uploaded a new post… No matter how good it is.
During my first month of blogging I was worried about producing content, learning how to manage the blog and just trying to get comfortable doing something new.
I averaged 13 visitors a day… Some days the only person who looked at my blog was my wife.
I knew I had to do something different. Sure, I started using social media, but the biggest boost that grew my blog audience was being a reader of other blogs.
I started using the WordPress reader, finding interesting posts through searches ( A few of the many I use are creativity, spirituality and philosophy). When I found an interesting post, I read it and commented on it. If the blog looked interesting I started following it.
Reading, liking and commenting on other’s posts is the quickest way to get them to read YOUR posts. Plus, you’ll see what others are doing and learn a lot of new stuff too. When readers come to your blog and comment, make sure you comment in return… It’s easy. Being polite isn’t just for the “real” world…
I still use the reader to find new posts. I check it three times a day. Yes, it takes a lot of time. Yes, sometimes I don’t feel like reading more posts, but I do… And I comment.
I’ve gained a lot of followers this way, and they gained me as a follower for their blog. Interacting is key. You need to build a network of followers, collaborators and supporters, and be that for others in return.
It’s been three months since I started my blog. I’ve spent many hours a day creating original content, posting on social media and reading about being successful. But I still set aside 1/3 of my time to read the work of others, interact with them and build relationships.
To me, blogging is no different than real life… You get out of it what you put in to it. You can stand in a field and scream about all your great ideas, or you can go meet people, learn about them and discover what you have in common. Which person would you rather interact with? Which one are you being online?
Do you read and comment on the blogs of other writers? If not, you should. Use the WordPress reader search function and look for tags that interest you. Read through the list and find a few posts you relate to. Then:
- Like the post.
- Leave a relevant and insightful comment.
- Follow the blog if it has a lot of content that interests you.
- Repeat,repeat, repeat!
If you follow my blog, how did you find me? Did I leave a comment on yours or start following you? There is no magic way to gain an audience. It takes sustained effort. It’s worth it though, at least to me…
- What Kind of Blogger Are You? 7 Different Blogger Types Explained. (zemanta.com)
- My Experience with Blog Promotion – (What’s Yours?) (katgrayson.wordpress.com)