I can think of nothing that an audience won’t understand. The only problem is to interest them; once they are interested, they understand anything in the world.~Orson Welles
It’s important to know who wants and needs your talents. Not everyone is going to be interested in what you have to offer, and that’s OK. Doug and I are offering the tools for others to construct their own fulfillment. This has, and will continue to take the form of instructions laced throughout our monkey musings and artwork.
So, who’s interested in what we have to offer? We offer a solution to a set of problems that appears to be getting more common across society.
That’s the core of our offering. Riding along is the persona of Doug, which can be translated into offerings for other customer groups.
Make a list based on your offerings
I made a list of potential clients for our talents. There’s the group of people who are not satisfied with where they are currently in life. This group includes:
- Generation Xers
- Generation Y/Millennials
- Those who’ve lost their way in life
- The disillusioned
- The under or unemployed
- Creative types stuck in non creative work
- Those who haven’t integrated their spiritual life with their physical life
In addition to the disaffected who can find value in what Doug and I offer, we believe there is another layer of potential customers. They are:
- Those comfortable in their spirituality who appreciate our message
- Those who think Doug is funny
- Children who can appreciate lessons modified and presented on a level they can grasp
- Those who will enjoy funky monkey shirts (and other products) with Doug images and messages
- Those who enjoy the creative and artsy aspect of Doug.
My main goal is to help others reach contentment in their life. Since starting this blog though, I realized that everything doesn’t have to be about soul searching and yearning. Sometimes, people appreciate positive thoughts and ideas as a refreshing change to the negativity we’re continually bombarded with. And sometimes, they just like a sassy monkey.
I’m happy to see that Doug speaks to different people in different ways. As long as someone is gaining value by knowing Doug-By finding direction, inspiration or even by smiling, I feel that I’m successful.
Who can benefit from your talents and what you have to offer? Think about what you are providing, and who will be interested. Make a list of potential customers (or readers, or clients). Ask yourself the following questions:
- What is my main offering?
- Who will need or be interested in my offering?
- What are the sub groups that I should be trying to reach?
- Can my talents and offerings be extended to other, less obvious customers?
- Who are they?
You need to get a clear picture of who you’re trying to reach. You may be surprised, with a little brainstorming, that your talents and offerings may interest a larger audience than you first thought.